United Kingdom
July 2023
On 17 July 2023, the OECD published a public consultation document containing updated design elements of Amount B of Pillar One, outlining a new process for pricing baseline marketing and distribution activities in accordance with the arm’s length principle.
This follows a consultation on the main design elements of Amount B in December 2022. Since 2017, the member countries of the OECD Inclusive Framework have developed a ‘two-pillar’ approach. Amount B forms part of the Pillar One package on profit allocation.
The OECD Inclusive Framework has updated their framework for the Amount B baseline marketing and distribution return for the sale of goods and the new consultation document sets out a more streamlined proposal. There are a number of areas where input is sought from the business community and options to be considered, including in relation to scope and whether there should be adjustments to pricing for country specific factors.
Businesses will want Amount B to be as straightforward to apply as possible, in order to meet its simplification objectives. The base pricing matrix uses a return on sales (the range is from 1.5% to 5.5%), with a ‘cap and collar’ (based on the Berry ratio) to limit under or over reward due to, e.g. sales volume. This appears relatively simple to apply and businesses will not need to undertake separate benchmarking. The OECD Inclusive Framework has focussed on asset intensity as the main driver of returns, which based on transfer pricing experience would appear reasonable, and has dealt with industry variances by applying three broad groupings. Businesses will be more concerned about the potential for country specific matrices to vary these returns, whether based on local information or an adjustment for sovereign risk, which could add to complexity. It’s not clear what the economic rationale for the sovereign risk adjustment would be, or how reliable that would make the outcome. The OECD has not published its underlying economic analysis showing how the pricing matrix has been arrived at, nor any economic analysis showing that individual country variances are economically significant.
The scope has been broadened to include sales agents and commissionaires as well as buy-sell distributors, and to allow some retail sales as part of a wholesale business. Services remain out of scope, as do commodities, and more work will be done on the distribution of digital goods. There are options for a largely quantitative approach to scope based on averages of the previous years’ results, which businesses will prefer, or a quantitative approach combined with qualitative factors.
Businesses will be pleased to see that documentation requirements have been made much less prescriptive and aligned with the existing general guidance for Local File information under the Transfer Pricing Guidelines. The universal requirement for a ‘contract’ setting out the Amount B position has been removed, although individual countries can require one.
The OECD Inclusive Framework has developed a framework for Amount B, which aims to simplify and streamline the application of the arm’s length principle to baseline marketing and distribution activities. The framework sets out the scoping criteria, pricing methodology, documentation and tax certainty considerations relating to Amount B. It also seeks stakeholder input on a number of areas.
Scope
Amount B will apply to the following transactions:
Wholesale distribution includes distribution to any customers except end consumers. A wholesale and retail distributor is deemed to solely carry out wholesale distribution if annual net retail sales (to end consumers) do not exceed 20% of total annual net sales.
Consideration is being given as to whether the scope should be expanded to also include the wholesale distribution of digital goods.
An accurate delineation of the in scope transaction will need to be undertaken in accordance with Chapter I of the OECD Transfer Pricing Guidelines. Businesses will then need to determine whether ‘baseline’ activities are undertaken using the Amount B scoping criteria. The framework does not provide an exhaustive list of qualifying activities but identifies a set of core functions that distributors should perform in relation to in-scope transactions:
Transactions are out of scope of Amount B if they are:
Application of the most appropriate method to in-scope transactions
The Transactional Net Margin Method is considered the most appropriate method for pricing in-scope transactions. Where ‘internal’ comparable uncontrolled transactions are available to reliably price in-scope transactions, businesses and tax authorities are permitted to use the comparable uncontrolled price (CUP) method.
Pricing methodology
The OECD Inclusive Framework have used common benchmarking search criteria, additional screening, and qualitative review to produce a global dataset of businesses that undertake baseline marketing and distribution activities. The financial information from that dataset has been used to approximate arm’s length results and develop a matrix of arm’s length pricing outcomes for in-scope transactions, using return on sales as the net profit indicator.
Businesses will determine the arm’s length return for in-scope transactions by selecting the relevant segment of the pricing matrix that corresponds to the business’:
OECD pricing matrix (return on sales %) derived from the global dataset
Source: Public consultation document: Pillar One – Amount B (July 2023) (oecd.org)
A number of mechanisms are being considered to address potential geographical differences. In each case, a list of relevant countries will be published by the OECD and periodically updated:
A Berry ratio cap-and-collar guardrail will be used to prevent the over-remuneration of low-operating expense intense entities, and the under-remuneration of high-operating expense intense entities. Where the return on sales determined under the pricing matrix, converted into a ratio of gross profit to operating expenses, is outside the cap-and-collar range of 1.05 to 1.5, the return on sales will be adjusted to the nearest edge of the range. This applies to all in-scope transactions.
The analysis underpinning the pricing matrices will be updated every five years (unless there is a significant change in market conditions in the interim); other financial data (including the country risk adjustment percentage under the data availability mechanism and the Berry ratio cap-and-collar range) will be updated annually.
Documentation requirements
Businesses with transactions within the scope of Amount B will be required to provide information to tax authorities as part of the transfer pricing local file. This is expected to include:
Tax authorities can request further information relevant to assessing the application of Amount B.
In the first year of application, business should include in their documentation a consent to apply Amount B for a minimum of three years, unless transactions are no longer in scope during that period or there is a significant change to the business.
Individual country tax authorities may require businesses to provide a written contract signed prior to the in-scope transactions (but there is no general requirement for a written contract).
Tax certainty
Where disputes arise between businesses and tax authorities in relation to the application of Amount B, existing tax dispute prevention and resolution mechanisms will apply, including advance pricing arrangements and mutual agreement procedures. A mutual agreement procedure or bilateral advance pricing agreement reached prior to the adoption of Amount B will take priority for in-scope transactions.
Implementation framework
Amount B rules will be incorporated into the OECD Transfer Pricing Guidelines by January 2024. Further work will be undertaken by the OECD Inclusive Framework in respect of implementation, including whether Amount B should be a ‘safe harbour’. The implementation timetable will take account of the time businesses need to prepare.
Next steps
Comments on the pricing framework are invited by 1 September 2023.
Deloitte’s EMEA Dbriefs series will hold a webcast on Wednesday 2 August 2023 at 14:00 BST / 15:00 CEST to discuss these and other Pillar One and Two updates. For more information and to register visit the EMEA Dbriefs website.